A Single Sentence Media Strategy

A helpful tip and shortcut for understanding any strategy is to boil it down to a single sentence.


Get [insert target audience] to [insert a specific action] by [insert a description of the plan] because [reasons to believe this plan will work].

For example, our strategy is to get Millennials to purchase our widget by staying top of mind throughout their online shopping process with digital banners and paid search ads because Millennials spend more hours on the fashion blogs and google than on any other media touchpoint and new ad technologies allow advertisers to better target shoppers through behavioral targeting.

Ok. Granted, it’s a mouth full but you get the point. This reduction of the strategy is useful when clients need to grasp the strategy quickly and briefly.

Just remember GTBB.