I’m a passionate marketing consultant with 10+ years of startup and big agency experience.
In my agency work, I had the good fortune to immerse myself on two ends of the media spectrum: owned and paid media. With Owned Media, I led enterprise SEO programs across Fortune 100 companies in the B2B and B2C space. With Paid Media, I also led integrated performance marketing strategy for campaigns across multi-channel paid channels including SEM, Paid Social, Programmatic and Retargeting, across multiple continents.
I cut my teeth on SEO and SEM projects early on in my career, tweaking page titles and managing keyword bids for well-known brands. Tedious as it was, the experience was invaluable as any seasoned digital marketing expert will tell you. Without the hands on keyboard experience, you’re not sure what strategy will meaningfully affect your business at the fundamental level, where it matters most. It set a foundation for success in leadership roles.
In that life, I have learned and seen a lot. I’ve also seen what works and more importantly what doesn’t.
Now in my new consulting work, I’ve had the good fortune to apply what I’ve learned to the best in class and those upcoming challenger brands to improve their paid media performance marketing and enterprise SEO performance - from strategy development and all the way through to execution.
To learn more about me, check out my linkedin profile.